Expanding Your Business with Heat Printing

Adding heat printing services to your operation can help retain current customers, draw in new ones, and can generate new sales opportunities. Below are examples of how the addition of a heat press or vinyl cutter can help you expand whatever type of business you currently operate.

Heat Transfer

With the addition of a heat press machine, you can increase profits for your sporting goods business by applying team and player names and numbers in-house. You can also customize and personalize apparel such as T-shirts, sweatshirts, hoodies, and sweatpants for teams or businesses. When a local school, organization, or team is looking to buy duffle or equipment bags, you can offer customization with logos, emblems, or names and help close the sale. A heat press also offers further opportunities for add-on sales, with the capability to customize fan wear as well as stickers, decals, and signs to help fans cheer on their favorite team.

A vinyl cutter can further expand the capabilities of your business by reducing turn-around time and increasing profits. Customization and personalization could even be offered as one-day or same-day services.

Embroidery

The addition of a heat transfer press offers several benefits to your embroidery business. Heat pressing a design after embroidery can help reduce puckering, and heat applied materials can add a completed, professional look to embroidery. A heat press can also give your business a boost by allowing you take jobs which may be too large or complex for embroidery. With the ability to offer a quality option other than embroidery, you can also offer add-on sales of items such as decals, appliqué, and promotional items.

By adding a vinyl cutter to your business, you can make your operation more efficient by cutting and heat applying graphics in-house, making your operation more efficient.

Screen Printing

Screen printers can benefit greatly by adding a heat press. In addition to the ability to heat-cure screen printed designs using your press, you can offer a wider array of designs and effects (i.e. reflection, 3-D) to your customers. Heat printing is perfect for short-run jobs, helping you retain business you may have otherwise turned away. Heat printing will also allow you to offer customization and personalization services, such as names and numbers on jerseys, or add-on sales such as mugs, coozies, and hats.

A vinyl cutter, along with a heat press, can further complement your business by allowing greater profitability and flexibility. Quick production of letters and numbers allows reduced turn-around on additional orders, order changes, and even single-item sales.

Promotional Products

For those in the promotional products industry, a heat press can help maximize creativity and production. You can offer high-quality, professional-looking goods to your customers quickly and affordably. Items such as beach chairs, umbrellas, scrubs, jackets, and blankets can be heat printed with your customers' logos and be ready for distribution with little turn-around time.

Adding a vinyl cutter can further reduce turn-around times and add to your profits by reducing the time and expense of contracting out the production of materials.

Sign Shops

Most sign shops already own a printer/cutter or vinyl cutter and the necessary software, making heat printing a natural extension to your business. A heat press can allow you to augment sales with T-shirts, jackets, and other apparel imprinted with your customers' graphics. With a minimal investment you can provide services which your customers are already purchasing from another company, thereby increasing your sales volume.

In addition to add-on sales from current customers, referrals can help expand your customer base for both your sign manufacturing and heat printing businesses.